TRADEintime team bring to your notice our view to the company that has altered our reality.Macroeconomic situationThanksgiving Day, Black Friday, before New-Year period… People start buying presents to each. They purchasing capacity is supported by huge discounts, creating tremendous demand for Apple goods.A large number of Apple fans impress not only with their quantity but also with their loyalty. They wish to have both Apple products and company’s shares!Consumer Sentiment Index has been rising actively since September that is also supportive factor for the Apple goods possible high demand during New-Year time.Consumer Confidence Index USSource: www.tradingeconomics.com & University of MichiganCompany’s activity Financial activity of the enterprise crack records every year.Revenue has grown at a compounded annual rate of 29.1% over the last 5 years.Apple Inc. reported a Net profit margin of 21.6% in 2015-Q4 (it is a Q3 for Russia)AAPL stock is trading at a price to earnings ratio of 12.5x against the industry average (Computer-Mini) of 25.Highest sales volumes take place in Q4 (for Russia) of every year (201X-Q1 for the USA)P/E and P/S ratios plunged significantly indicating a huge potential for shares purchasing.Technical analysisAlthough in July shares price declined noticeably (after the statistics release), it has started moving up steadily since the end of August.The graph revealed that price repels from the line of support indicating the growing trend forming. The strong resistance may appear at 133$ per share. Thus, todays purchase at 119$ is a kind of lucrative investment.PossiblerisksAAPL stock is trading at a Price to book ratio (PB ratio) multiple of 5.3x against the industry average (Computer-Mini) of 2.1.AAPL stock is trading at a price to sales ratio (PS ratio) of 2.8x against the industry average (Computer-Mini) of 2.3.It describes an expensive company. In the case of showing not so bright results as was expected, the shares prices might start falling sharply. Nevertheless, P/E ratio is lower than average (Computer-Mini), that make this negative factor smoother.Our recommendations and actionsWe recommend to purchase Apple shapes at 118-120$ per share in order to leave the market at 131-133$. The period of transaction is approximately 2-4 month. Stop-loss is lower than 113$.Owing to orientation on continuous innovations, apple shares are suitable for the long-term investments.